The only conclusive result offered is that Bing is substantially harsher about domain age. From a Bing vs Google SEO test on seowizz.net, Tim Grice suggests the title tag may have a slightly stronger influence on Bing than it does on Google - but domain age is a definite.
Tim also suggest another difference in that Google seems to award less then Bing for backlinks. Bing seems to favor backlinks rather than a well optimized page based on results from the second Bing vs Google SEO test of the series. The test shows a well optimized page that holds the #1 Position for Google is far lower ranked in Bing - because it doesn't have as many quality backlinks as it's competitors. For the test keywords, the Pagerank 2 site is ranked higher on Bing than a well optimized PageRank 5 competitor. These are some interesting results considering the differences of both search engines.
How do I optimize specifically for Bing?
You don't. The reasons for the differences between Bing and Google SEO come from situations you can't control. Domain age and backlinks are out of our hands, there is no difference in on-site SEO for Google and Bing.
Bings pretty much using the same Microsoft results we've seen with msn and live but with a cute Googly interface and a couple cool features. My belief is that it will get much more cash orientated in the future. I'll keep my eyes open, but I'm pretty sure DEO is going to be the same as SEO
What is DEO?
Decision Engine Optimization - Well it's a 'Decision' engine isn't it? Grow up, Microsoft.
Have you seen the Bing TV ads? They are ridiculous, they make it seem like they are curing cancer. It's Google with some pepper, not everyone likes pepper - calm down, Bing.
LOL
ReplyDeleteThanks for this update. Decision Engine Optimisation sounds quite ridiculous in deed.
You just improve my knowledge very much
Nice little post here, carried out with the usual humour :)
ReplyDeleteYour right in that the Bing results are very similar to Live/MSN, but personally for me they are using domain age to route out spam but at the same time sacrificing 'freshness'.
I just performed a search today on Bing for the 'french open' and it brought up a 2007 result???? Google may have the odd bit of spam but it never hangs around long and they are completely on top of the 'breaking news' game.
Thats why your 'Bing SEO' results sit at number 1 in Google :)
...on a side note, I just added this page to my StumbleUpon and it automgically tagged it with an 'seo' tag. I've always had to manually tag.
ReplyDeleteWas I seeing things or did you do something code-wise to assist the tagging?
If so, I'd love to know.
Helpful article btw :)
I believe you are right -- for all of the fanfare, it looks like Bing is just MSN with a bit of a facelift.
ReplyDeleteBING --> go!
ReplyDeleteWell here I am again reading and nodding my head in accord with both Tim's observations and yours too. Thanks for keeping me informed. :)
Just checked out Bing after reading your post here. I'm happy that I appear to have very high search results for my niche and keywords. Now I will see if I get the traffic from Bing...
ReplyDeleteWe are still waiting what is really concept of Bing-SEO,
ReplyDeleteWell written post here. We've been keeping a close eye on Bing to see how it will affect our client rankings, and there doesn't seem to be much change from Google or Yahoo.
ReplyDeleteHowever, we have noticed that some questionable sites - think Ripoff Report - don't have the same juice on Bing as Google, which is a nice change.
That being said, Bing isn't the next great thing. We've already seen the steady decline in market share from StatCounter and it appears Bing's day at the top may well have been Bing's 15 minutes of fame.
The frequency of updates is killing me. I blog daily, and I went from a #1-3 average, to PAGE 6! What's the deal with that? The same goes for our company website, which we are always adding content to, refreshing photos, etc.
ReplyDeleteHere's to hoping Bing goes out with a Bang!
Since when are backlinks out of your hands?
ReplyDeleteYeah, I really haven't seen much of a difference bewteen msn, live and bing. And honestly, all the sites ive optimized for actually ahve better ranking on bing than google. so i guess thats fine with me.
ReplyDeleteI recently just started playing with Bing afer a friend turned me on to it, reading this post informed me of a lot of things I have yet to see elsewhere.
ReplyDeleteGlad I found your blog, Bookmarked and RT.
This comment has been removed by a blog administrator.
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ReplyDeleteI have been checking my rankings on several sites and have found some similarieties on keyords on some sites and totally weird search results on other more difficult keywords in bing.
ReplyDeleteInteresting article, CodeSucker. I think you are aware about this joke that "BING = But It's Not Google" :)
ReplyDeleteso basically there is no way to inluence rankings in Bing ? Hmmmm Im quite dissappointed about this...
ReplyDeleteThere seems to be general agreement across the blogs on the domain age factor and title. However, I've seen some indication that repeating a keyword in the title acts as a major negative
ReplyDelete@Drew; Do you have a good example for that? Love to see this.
ReplyDeleteDEO!!!!Decision Engine Optimization.It really sounds funny.
ReplyDeleteWow! It's the first time I read about that. Age over title/content? That is really weird. I don't even think Google gives too much weight on that.
ReplyDeleteNice post. I have been searching for articles about valves and actuators and your post really helps. Thanks a lot for posting this. website seo
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ReplyDeleteYet another suggestion is never to opt for the cheapest SEO marketing services as value is not essentially at the best price. It is fairly true that the top link building is the one which goes past the usual idea of SEO Company to supply what is top for you’re unlike perspective, goal and values. Thanks mate!
ReplyDeleteThis is interesting. I had no idea the different search engines had different seo rules and regulations. Now when I think of it though, I kinda makes sense. I'm sure every top seo company already knew about this, but for us seo rookies, this whole seo world is more like rocket science than a piece of cake. Thanks for sharing this info!
ReplyDeleteWhen in search of the best seo companies, you must choose one which offers services for every aspect of your website, including plans for progress and strategies to maintain its success.
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